July 22nd, 2026
What’s Up With Rates?
Rates are still a little choppy this week.
Mortgage bonds have weakened some, and the 10-year Treasury is around 4.59%, so there is still some short-term pressure on rates.
The bigger story is the consumer. More households are feeling squeezed by higher prices and debt payments, which makes the Fed’s next move more complicated. Raising rates again could help fight inflation, but it could also put even more pressure on consumers and slow the economy.
The good news for housing is that home values continue to hold up. Prices rose another 0.26% in July and are now up about 1.7% from a year ago.
The takeaway for agents: rates may stay bumpy, but home values are still moving higher. Buyers waiting for the perfect rate could be giving up appreciation while they wait.
In this market, waiting for everything to look perfect may be the most expensive strategy of all.
— Brooks
The Buyer Who's Ready — But Won't Pull the Trigger
How to move your hesitant buyers off the fence, without a contingency or a complicated bridge loan
You know this buyer. They love the home. They can afford it. And they still won't write the offer.
Why? Because saying yes means one of two things: writing a contingent offer and hoping their current house sells in time, or scrambling to line up a rental to bridge the gap. Neither feels good. Both feel risky. So they hesitate and sometimes they lose the house entirely.
Buy Now Sell Later removes that decision.
Planet Home Lending writes a cash offer on their current home. That offer takes the home out of their debt-to-income ratio, which means they can qualify for the new home without selling first. No contingency. No rental. No living out of boxes for three months while they wait for their old house to close.
Here's what changes for your buyer:
No contingent offer. They write a real, clean offer the kind sellers actually accept.
No rental gap. They move straight into the new home instead of bridging with a lease they'd have to ride out.
No rush to sell. They get up to six months to sell their current home, on their terms, after they've already moved.
The Part That Actually Closes the Deal: The Cost Is Simple
Bridge loans have a reputation for a reason…origination fees, interest that accrues while the home sits unsold, and pricing that takes a spreadsheet to fully understand. Buyers hear "bridge loan" and brace for complexity.
Buy Now Sell Later isn't that. It's a flat $3,500 fee, collected only when the departing home sells. No interest. No origination cost. No fine print to untangle. If we end up buying the home ourselves, we waive the fee completely.
That's the whole pitch to a nervous buyer: one flat number, paid at the end, and nothing else to calculate.
Why This Is Your Move
Your hesitant buyer isn't hesitant because they don't want the house. They're hesitant because every option they know about feels complicated or risky. When you can hand them a simple alternative, no contingency, no rental scramble, one flat fee, you're often the reason they finally write the offer instead of walking away.
Have a buyer stuck on the fence right now? Let's talk through how this could get them off it.
What’s Up With Rates?
The Downsizing Goldmine: How to Host Events That Attract Seller Leads
🗓️ Tue 07.28.26 | 2–3 PM EST | Hosted by Tommy Choi
Don't miss this exclusive online webinar — seats are limited!
While most agents are still chasing FSBOs, Sven Andersen built an entire business around one overlooked strategy: hosting downsizing events for boomers ready to sell. In this exclusive GO! Coaching masterclass, Sven — one of Boston's top-producing agents — breaks down exactly how he fills the room, turns attendees into hot listing leads, and becomes the go-to expert for a generation of sellers sitting on serious equity.
If you want a repeatable system for generating seller leads instead of chasing them, this is one you don't want to miss.
Do not wait — register now!
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