November 19th, 2025
Weekly Market Update
Here’s the fast rundown of what matters this week:
Home Sales Are Finally Set to Rise
NAR is forecasting a 14% jump in home sales next year, about 560,000 more transactions.
Why? Rates drifting toward 6% pull buyers off the fence, and a dip toward 5.75% would spark even more activity.
Values Still Growing
NAR expects 4% appreciation in 2025.
That means a $500K home gains roughly $20K in a year. Still a strong long-term play for buyers.
Job Market Softening
Job losses and unemployment claims are rising.
Normally bad news… but for rates? It’s exactly what we need.
A cooling labor market = less inflation pressure = more rate cuts coming.
Even Fed Governor Waller is openly supporting a December rate cut.
Technicals Look Good
The 10-year Treasury broke below a key level, a great sign for continued rate improvement.
Bottom Line for Realtors
Rates are trending lower.
Buyer demand is set to increase.
2026 is shaping up to be a busier market, start warming up your database now.
If you need scripts, talking points, or a game plan for reaching out, I’ve got you.
— Brooks Kelly, your mortgage guy in Dallas who drinks too much coffee and reads the bond market so you don’t have to
The Masterclass Every Serious Agent Needs This Month…
Masterclass with Tommy Choi
Featuring Brandi Snowden, NAR Director of Research
Thursday, 11/20 at 2 PM ET
Everyone must register: Register here!
If there was ever a moment where understanding the real story behind today’s buyers and sellers mattered… it’s right now.
The market is splitting into two realities, and the agents who know how to interpret the data will absolutely own the next decade.
That’s why this upcoming masterclass with Tommy Choi and Brandi Snowden is a can’t-miss opportunity for every agent who wants to sharpen their edge going into 2025.
What Brandi Will Break Down
Market & Demographic Shifts
The landscape is changing, and fast:
First-time buyers at historic lows
Cash buyers at record highs
Repeat buyers sitting on stacks of equity
Translation: the 2025 consumer looks nothing like the 2015 consumer.
Who’s Buying Right Now
Brace yourself, this is not your parents’ housing market:
Age 40: median first-time buyer
Age 62: median repeat buyer
Age 64: median seller
More single women buying than ever
Only 24% of buyers have kids
Married households declining
If your marketing still assumes that “young couple with two kids” avatar… time for a refresh.
Financial Trends
Buyers are bringing:
10% down for first-timers
23% down for repeat buyers
19% overall median
Plus, FHA and VA usage is down. This is a more financially diverse market than most agents realize.
Agent Usage
Here’s the data every agent should screenshot:
88% of buyers used an agent
91% of sellers used an agent
FSBO? Still a lonely 5%
The public is not ditching agents—they’re leaning on them more than ever.
The question is: Are you the one they’re leaning on?
From The Feeds….
