“Is the market going to crash?”
No. Full stop.
Housing has gone up 77 out of the last 85 years. In DFW specifically, long-term appreciation averages about 3.7% per year. Markets slow, pause, catch their breath. They don’t just fall off a cliff because Twitter is nervous.

“Are rates going down?”
They already have.
Rates are roughly 1% lower than January 2025, and that’s enough to bring buyers back off the sidelines. You don’t need perfect rates, you need workable ones. We’re there.

“Should I wait for home prices to drop?”
Depends where you’re standing.
In some overbuilt areas or new construction-heavy markets, prices may soften. In Dallas, Plano, and other built-out areas, appreciation has slowed, but it’s not going backward. Limited inventory still matters. A lot.

“What’s the rate forecast?”
More of the same or slightly better.
The bigger point: housing makes up roughly 30% of U.S. GDP. The government has zero interest in breaking it. Expect continued efforts to support housing without blowing up the broader economy.

Bottom line: this is a more balanced market than we’ve seen in years. Buyers have leverage, sellers still have equity, and smart decisions beat waiting on headlines.

Also, hope everyone survived the snow and ice. The kids will go back to school… eventually.

What would you do if you had to rebuild your real estate business from scratch in a brand-new city… knowing absolutely no one?

No sphere.
No referrals.
No local reputation.

That was Ken Pozek’s reality when he moved from Michigan to Orlando.

Instead of cold calling, door knocking, or begging for leads, he leaned into one thing most agents still avoid or overthink: content.

Fast forward to today.

Ken and his team have helped 600+ clients and closed over $400,000,000 in sales by building a location-based content engine that attracts, nurtures, and converts clients on repeat. His ecosystem now reaches 370,000+ subscribers and followers across platforms, not including a massive newsletter audience.

None of this was accidental.

In this Masterclass, Ken breaks down exactly how he built a real estate media company that now drives the majority of his business, brand authority, and recruiting.

This is not about going viral.
This is about building a machine that produces clients consistently.

What you’ll learn:

If you’re tired of buying leads, chasing referrals, or feeling invisible in your market, this session shows what it looks like to own attention instead of renting it.

Ken didn’t just build a real estate team.
He built a media company that happens to sell real estate.

🗓 Today, January 29 at 2:00 PM EST
👉 Registration is required. REGISTER HERE.

This is the last call. The class starts shortly.