Trending downward still, slightly but still going the right way. They just poked the average to 5.99 yesterday on conventional which will stoke the buyer fire.

Talking Points to Clients---

Two big reports came out recently, and they both say the same thing, that prices are rising, just slower than they were during the pandemic. Somewhere between 1.5 and 2% increase in value. I had two appraisals come in last week $75k and $100k over the purchase prices. These are not normal but an indicator that buyers can find value in this market. But all in all, what does this mean? No crash. No big correction. Just normal, steady growth that builds wealth over time.

      2) Lower Rates Are Bringing Buyers Back**

When rates dropped below 6% recently, buyers started paying attention again.

Lower rates = more buyers = more competition = stronger offers. I had 3 clients in multiple offer situations this weekend.

Most experts (including me) think rates will settle somewhere in the mid 5’s over the next year or so. That's not amazing, but it's workable and way better than where we were.

The job market is slowing a little bit and before you panic, I have said this for the last 3 years. When this happens, its good for rates. Why? Fewer jobs added = less inflation pressure = better bond market = lower mortgage rates.

We're not talking layoffs or a crash. Just a cool-down. And that helps keep rates from spiking.

Here's what matters:

This isn't a boom market. It's not a bust market. It's a professional's market.

Buyers who are ready can find opportunities. 

Sellers who price right still have leverage.

The agents who understand this? They're the ones closing deals.

— Brooks

If you’ve been posting on social media but not seeing real business come from it, this is for you.

This Thursday, 2/26, from 2:00–3:00 PM Central, there’s a public masterclass with Wilson Leung (“Bay Area Wilson”) that breaks down how content can actually turn into clients.

In 2025, Wilson closed $190M with 150+ clients by building authority through consistent, intentional content. Not by chasing trends. Not by trying to go viral. By using systems that convert attention into real opportunities.

In this session, he’ll cover:

• What to post to attract serious buyers and sellers
• How to turn DMs into real conversations and contracts
• A simple, repeatable content system
• What matters and what doesn’t

If your content feels busy but not productive, this will show you why.

If you haven’t started yet, this gives you a clear blueprint.

This is practical, tactical, and immediately usable for your business.

Date & Time: Thursday, 2/26 | 2:00–3:00 PM CT
Registration Required: REGISTER HERE

If you want your content to drive deals instead of just engagement, don’t miss this.